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GoDaddy Pulls Questionable Super Bowl Puppy Ad After It Sparks Massive Outrage

GoDaddy Pulls Questionable Super Bowl Puppy Ad After It Sparks Massive Outrage

Talk about power to the people! Or in this case, the puppy!

Today internet domain company GoDaddy released online the commercial it intended to air during the Super Bowl. The ad quickly garnered mass outrage at its seeming promotion of puppy mills and irresponsible dog ownership.

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A supposed humorous take on “lost dog” commercials (like Budweiser’s upcoming Super Bowl 2015 spot) many did not find GoDaddy’s take amusing at all.

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Those in the animal rescue community pointed out dogs from puppy mills and backyard breeders are often are sold online, and the hashtag #GoDaddyPuppy went viral as a rallying point for those crying against the spot.

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The comments on the video itself were overwhelmingly negative, and a change.org petition created against the ad has over 40,000 signatures.

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The response was so great that GoDaddy CEO Blake Irving announced that the company is not going to air the commercial, and they have also pulled the video off YouTube.

As Irving said on Twitter:

Well. That’s that, then.

If you’re looking for a pup to give a furever home, we always say use BarkBuddy to adopt a fluffy single near you!

h/t to adweek

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